2009 
Xpert Summit
 
Xpert Summit


Stay up to date with what's new and what works.

Join us as we review the latest trends and factors affecting admissions marketing and our industry as a whole. �We'll provide the stats, research and examples you need to effect change on your campus.

Hear "Xpert" clients share their secrets to success.

You'll hear real-life stories from other clients and see examples of what's working best for them in today's changing admissions landscape.

Spend valuable time with colleagues and the TargetX team.

Clients consistently tell us that our experienced team is one of the biggest reasons they choose to work with us. �The Xpert Summit is your chance to brainstorm with us and each other so you can return to campus with new ideas and practical advice.

Take your usage to the next level.

Do you know "just enough" about the products you use? Think you could benefit from more training? �This is the perfect opportunity for you to build your skill set and talk to other users. Stop by our tech-support booth or sit in on a best-practice session to learn how to maximize your usage and the return on your investment.

Learn about TargetX's newest products and services.

Ask questions, see demos of new products and learn about the future of TargetX and how we can help you build dynamic relationships with your prospects.

Click Here to Register.


For More Information

For more information about the Xpert Summit, contact Adrienne Bartlett at 877.715.7474 ext.108 or bartlett@targetx.com.


Why Attend? | Schedule | Location | Experience Excursion | Register

Our Program

The Xpert Summit is designed to help you get the most out of your TargetX experience. Each session will include a combination of helpful tips, client examples and best practice discussions on each topic area. As always, your participation is key to the success of our program.

Schedule

Wednesday, February 25th, 2009

7:00 p.m. - 9:00 p.m.

Opening Night Cocktail Reception

Thursday, February 26th, 2009

6:30 a.m. - 7:30 a.m.

1st Annual TargetX 5K Walk/Run (Optional)

8:00 a.m. - 8:30 a.m.

Continental Breakfast

8:30 a.m. - 8:45 a.m.

Official Welcome
Adrienne Bartlett, Client Concierge

8:45 a.m. - 10:00 a.m.

Opening Keynote
Brian Niles, CEO

10:00 a.m. - 10:15 a.m.

Break

10:15 a.m. - 11:15 a.m.

Breakout Sessions
Email: A review of the creation and management of effective email campaigns.
Laura Klimitas, Director of Client Services
— or —
Chat/Event: How to host successful online chat events.
Kevin Corr, Assistant Director of Sales

11:20 a.m. - 12:20 p.m.

Breakout Sessions
Blogs: Managing student blogs and bloggers — what's working best.
Dara Corrato, Assistant Director of Client Services
— or —
SRM Demonstration: An in-depth discussion of our revolutionary student recruitment manager.
Bob Mootz, Vice President, Sales

12:20 p.m. - 1:45 p.m.

"Lunch and a Show"
X Saves the World — The Gameshow: After lunch, we'll take some time to help you prepare for a new crop of Generation-X parents — and have a little fun in the process.
(Hosted by Jeff Kallay, Experience Evangelist

1:45 p.m. - 2:45 p.m.

Breakout Sessions
Search: Search goes social — incorporating the concepts of social media into your student search campaigns.
Adrienne Bartlett, Client Concierge
— or —
SRM Email: TargetX's Email tool will be available on the new SRM platform at no additional cost to users. See a demo, check out new features and learn about making the transition.
Kevin Corr, Assistant Director of Sales

2:50 p.m. - 3:50 p.m.

Breakout Sessions
Social Networking: A survey of outcomes, ideas and best practices for using social networks to build dynamic relationships with prospects.
Dara Corrato, Assistant Director of Client Services
— or —
Data: Learn better methods for organizing fields, creating queries and overall data management practices.
Laura Klimitas, Director of Client Services

Friday, February 27th, 2009

8:00 a.m. - 8:30 a.m.

Continental Breakfast

8:30 a.m. - 9:30 a.m.

General Session
You the Xpert — Implementing Change: TargetX CEO Brian Niles leads a special session aimed at helping you understand the unique challenges facing recruitment today. Get advice on managing change and implementing the new ideas and strategies you learned at the Xpert Summit.

9:30 a.m. - 9:45 a.m.

Break

9:45 a.m. - 10:45 a.m.

General Session
A Conversation on Yield: Join your colleagues and members of the TargetX team for a candid discussion of how your efforts translate into enrolled students in the fall. We'll review hot topics in admissions marketing and discuss what the future has in store for our industry.

10:45 a.m. - 11:15 a.m.

Official Closing/Evaluations

11:30 a.m. - 3:00 p.m.

Jeff Kallay's Experience Excursion in Las Vegas (Optional)

Download the 2009 Xpert Summit sessions schedule in PDF format.

Click Here to Register.


For More Information

For more information about the Xpert Summit, contact Adrienne Bartlett at 877.715.7474 ext.108 or bartlett@targetx.com.


Why Attend? | Schedule | Location | Experience Excursion | Register

Las Vegas Marriott Suites

Location

Las Vegas Marriott Suites
325 Convention Center Drive
Las Vegas, Nevada 89109
www.marriott.com/hotels/travel/lasst-las-vegas-marriott-suites/

The Las Vegas Marriott Hotel offers extraordinary accommodations combined with a great location, allowing for a variety of shopping and entertainment opportunities during your stay. This hotel is located only 2 blocks from the Las Vegas strip.


Reservations

To reserve your room(s), call 702-650-2000. �Don't forget to give the "TargetX" code to reserve your discounted rate of $189.


Transportation Information

On-site parking is complimentary.

The Las Vegas Marriott Suites is located 2.5 miles north of LAS Airport. �Estimated taxi fare is $20.00� USD (one way).

For maps and alternate means of transportation, visit:
www.marriott.com/hotels/maps/travel/lasst-las-vegas-marriott-suites/

For a list of nearby restaurants and lounges, visit:
www.marriott.com/hotels/hotel-information/restaurant/
lasst-las-vegas-marriott-suites/


Other Las Vegas Visitor Links:

Visit Las Vegas
Las Vegas Marriott Suites Travel Guide

Click Here to Register.


For More Information

For more information about the Xpert Summit, contact Adrienne Bartlett at 877.715.7474 ext.108 or bartlett@targetx.com.


Why Attend? | Schedule | Location | Experience Excursion | Register

Experience Excursion

Jeff 
Kallay, Experience Evangelist

Following the official close of the Xpert Summit, Jeff Kallay will lead an “Experience Excursion” — Las Vegas style.

Las Vegas is the experience capital of the world! And believe it or not, it offers lessons in rendering authenticity. There’s much more to Vegas than bright lights, fountains and well-known attractions.

Join our Experience Evangelist and view Vegas from a different perspective. He’s hand-picked a series of locations and experiences meant to foster dialogue, creativity and idea exchange, as well as offer you a new perspective on your own campus tour.

Research points to the campus visit as the most trusted source of information about your school — so it’s crucial to give prospects an authentic, engaging experience of your campus.

As a national expert on the all-important campus visit, Jeff will help you understand the theories and concepts behind staging experiences. Together you’ll glean insights from outside of higher education and think about ways you can improve your campus visit experience and enroll more best-fit students.

The Experience Excursion is optional and will take place on Friday, February 27th from 11:30 a.m. to 3:00 p.m. Don't forget to indicate your interest when you register for the Xpert Summit!

Contact Jeff Kallay at kallay@targetx.com for more information on our Experience Excursion.


About Jeff Kallay

Jeff began his career in higher education after graduating from a small liberal arts college in Tennessee in 1986. As the only admissions counselor on staff, he gave every tour and planned the college's visitation weekend and summer honor..s program. After a ten-year absence from admissions, he joined a highly creative Atlanta-based marketing firm in a business development role. In his new business efforts there he saw the need for more dialogue and information about the campus visitation programs being offered.

Then in 1999 he read a book, The Experience Economy — Work is Theatre and Every Job a Stage, by Pine and Gilmore, published by the Harvard Business School Press. This book outlined the emerging experience economy and the art and science behind staging more compelling experiences. Since then Kallay has attended Pine and Gilmore..s international Experience Economy annual gathering, thinkAbout, as well as other experience economy conferences, and he researches and writes about the topic. In 2006, Jeff won Pine and Gilmore's "Experience Management Achievement Award."

Taking the theories he learned from The Experience Economy, Jeff translates campus visitation programs into more engaging and memorable visits. On average, he tours three to four campuses a month, from large public land grant universities, to small private liberal arts colleges. And he has witnessed some of the best and worst tours along with parents and prospective students from across the country.

Click Here to Register.


For More Information

For more information about the Xpert Summit, contact Adrienne Bartlett at 877.715.7474 ext.108 or bartlett@targetx.com.


Why Attend? | Schedule | Location | Experience Excursion | Register

Registration

� �

There is no charge for clients to attend the Xpert Summit. To register, please complete the short form below. If you are not a TargetX client, but interested in attending, contact Adrienne Bartlett at 877.715.7474 ext.108 or bartlett@targetx.com.

Xpert Summit

Las Vegas Marriott Suites
Las Vegas, Nevada
February 26-27, 2009


Questions? Contact Adrienne Bartlett, Client Concierge:
877.715.7474 ext.108 bartlett@targetx.com
AIM

We look forward to seeing you in February!

 

Registration deadline has occurred.

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Following the official close of the Xpert Summit around noon on Friday, our Experience Evangelist Jeff Kallay will be leading an optional "Experience Excursion" to various locations around Las Vegas. Together you'll glean insights from outside of higher education and think about ways to enhance your own campus visit experience. The Experience Excursion is optional and free of charge.

Click the Experience Excursion tab above for more information on this unique opportunity.

Are you planning on joining us for Jeff Kallay's Experience Excursion?


For More Information

For more information about the Xpert Summit, contact Adrienne Bartlett at 877.715.7474 ext.108 or bartlett@targetx.com.


Why Attend? | Schedule | Location | Experience Excursion | Register